The Identity

KNOWNAPO

Building AI systems. Automating tomorrow. The emblem is Anubis — the guide between worlds, who sees what others overlook and carries truth with purpose. Every mark, color, and word here means something.

KnownApo Anubis emblem

Meaning

Why Anubis

Anubis is the guide between worlds. He sees what others overlook and carries truth with purpose. This emblem represents the mission to build, protect, and elevate through knowledge, automation, and relentless focus — the same instinct behind an intelligence platform that refuses to overwrite the evidence, and tools that refuse to leave the little guy behind.
☥
“I don't fear the dark. I guide through it.
I build what remains. I leave a legacy.”
The KnownApo Creed

Symbolism

The language of the mark

AnkhLife. Purpose. Eternal impact.
ScalesBalance. Justice. Integrity in every decision.
FeatherMa'at. Truth. Clarity and order in chaos.
MoonIntuition. The unseen. The process.
SunEnergy. Creation. The visible result.
Eye of HorusProtection. Insight. Vision beyond the surface.
CircleThe cycle. Continuous growth. No beginning, no end.

Color

Palette

Gold on obsidian, with amethyst in the shadows. Click any swatch to copy its hex.

#D4AF37Gold — primary
#B8860BDeep gold
#0D0D0FObsidian — background
#1A1A1FSlate — surface
#2D1E3EAmethyst — accent

Typography

Type system

Primary — Orbitron
KNOWNAPO
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Secondary — Inter
Building what remains.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

The mark

Logo variants

Primary emblem
Primary emblem
Icon mark
Icon mark
App / favicon
App / favicon
Mark on light
On light

Brand Values

What the work stands on

Knowledge
Understand. Learn. Evolve.
Discipline
Focus. Execute. Master.
Integrity
Do what is right. Always.
Automation
Build systems. Remove limits.
Innovation
Solve problems. Create value.
Legacy
Build what outlives you.
Truth
Seek truth. Speak truth.
Balance
Hold balance. Keep order.
Protection
Protect what matters.
Purpose
Live with purpose.